What is Google AdSense?
AdSense is a nice way to monetize your traffic, and very easy to implement.
Google.com earns
most of its revenue by
allowing other
website owners to
advertise on their
search results pages.
All this is managed
through a program
they call AdWords (pay per click marketing).
You see these ads displayed above the free/organic results and along the right side of the page on Google.com.
These are called Sponsored Results, and the advertisers are paying a certain amount of money per click for these ads.
It's an auction-based system that allows advertisers to compete for
those spots. Whomever has the highest bid and most "quality" ad, gets
the top spot and so forth.
Now you can earn a
share of the revenue
that Google earns
from AdWords by
displaying these same
text or image ads on your
site. When someone clicks, you earn roughly 68% of the click and Google gets the rest.
This program is called AdSense.
It's a great program that can help you drive additional
income to your website -- especially if it's mostly content based.
So if you are one of
those people that
doesn't like the idea
of paying for a
site, this is an
excellent way to
earn your money back
and then some.
How Does AdSense Work?
The concept is simple. You display ads and get paid
when people click and sometimes just view the ad (usually it's mostly
clicks, though.)
How Much Can You Earn With AdSense?
The commission you
receive per click
depends on how much
advertisers are
paying Google for
the particular ad.
You will earn a
share of that
amount. I've heard
of earnings anywhere
from 2 cents to $15
per click.
Getting over $1 is probably very rare, although it does happen from
time to time. However, you will find that most of your earnings will be
on the lower end of the spectrum.
No one knows the answer to this except Google, so don't let anyone
try to tell you any different. It would be impossible for myself or any
AdSense publisher to give this information because the ads all cost
different prices and we have no idea what advertisers are paying.
However, there are some niches that obviously pay more. So it is logical to
believe that keyword
phrases like sex, make money, etc. may earn you more
per click since
these are highly
competitive keywords
that are searched
for quite a bit on
The more competitive the search term, the more the advertisers pay and the more you earn as a publisher.
Even though Google
will not reveal how
much you are earning
for each ad that is
clicked from your
site, you can still
login to your
account at any time
and see the total
amount of revenue
you've generated
that day, week,
month, year, etc.
For example, if you
see that you've made
$12.60 today from 9
clicks then you can
calculate that your
average click-thru
commission was $1.40
per click. That's
as detailed as their
stats will get.
Also remember,
that's only an
average. You
won't
know how much each
specific ad brought
in.
The amount you'll
earn also depends
largely on the
amount of targeted
traffic you receive
to your own site,
how well the ads
match your
audience's interests,
the placement of the
ads on your pages,
and of course the
amount you receive
per click.
Ideally, you should
create a site on a
topic you know a lot
about. That way
you'll have a much
easier time creating
a generous amount of
content on that
subject.
Creating Your Website for AdSense
Before you even
begin your site,
make sure you've
come up with a topic
that you feel you
know plenty about.
That way it will be
easiest to write a
lot of content.
The more content you
have, the better
chance you have
getting accepted
into the program.
Also, the more
content and traffic, the greater
the earning
potential.
If you want to make
a lot of money,
prepare to write a
lot of content and learn how to market your site. Don't
expect to throw up a 10 page site and make $1,000 per month. That's
unrealistic.
Now let's talk about
building your
website.
How to Join AdSense
Once you have 20-30 pages on your site, go to http://adsense.google.com to apply.
When you are
accepted, simply
copy and paste the
provided HTML code
into any page that
you'd like to show
the ads. You can opt to display text ads, image ads, or a combination of both. It's up to you.
You can either
display the ads
vertically along
side the page like
Google does or in a
banner-like
formation
horizontally across
your pages. You can even
customize the colors
to match your site's
theme.
